If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Red Adair
When you’re trying to put the fire out in your business, who do you turn to?
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Red Adair
When you’re trying to put the fire out in your business, who do you turn to?



A U T H O R I T A T I V E
P R O F E S S I O N A L
E F F E C T I V E

6 Strategies Essential to ALL Business Success

THE
PEOPLE
‘Our people are our most valuable asset’. I often wonder if that’s just about saying the right thing. After all, what does it really mean? What makes someone a valuable asset to your business? I believe you need people that can work together while having originality and being their own person. This gives your business a broader set of solutions. In my many years of experience it starts with knowing what you want and then having the skill to assess a person. As Plato wrote, you have to get to the essence of the individual.  
THE
PRODUCT
Whatever happens, no one should ever be able say that your product or service was second rate. There are many reasons for losing business: You failed to understand the problem. You pitched your service instead of presenting a solution. You lost control of the sales cycle. You did not understand who all the influencers were. Whatever it may be, having a shoddy product or sloppy service, should never be the reason. After all, if you cannot deliver what you do, everything else is irrelevant. 
THE
PROCESS

Your business needs processes for everything. It sounds obvious but so many times I've met businesses who get things wrong because they don't have processes in place. With processes comes responsibility, effectiveness, efficiency and with processes comes profitability.
Whether you are manufacturing a product, designing a service or creating a specific solution, all need a process as does sales. With processes expanding and growing becomes easier.
THE 
NUMBERS
You must know your numbers. Knowing the financial status of your business allows for intelligent decision making. Where to cut spending, where to increase spending and where to invest. Overall, are we making money? But it’s not just the accounts. What are your targets? So many businesses do not set financial targets for their business each year. What are the sales targets? Salespeople want to know, what is my sales target and how much commission will I earn? Know your numbers.
THE
SALES
Another old cliché is ‘sales is the lifeblood of your business’. I therefore find it incredible how so many businesses leave this in the hands of the uninitiated and talentless with little or no management hoping it will work out. It is the most critical part of your business, the first connection your business has to your potential customers, the shop window. And yet in my decades of experience working with a myriad of businesses, this is the biggest failing.
As a business owner make sure you know what the sales numbers are and that the focus of the business is driven by the next order.

THE 
MANAGEMENT
There is much written about management and leadership. For the most part it can be convuloted. Managing people requires setting out a vision & purpose. To manage effectively you have to be clear about what your expectations are and the rewards. Summing things up succinctly makes it’s more effective and more likely to be acted upon. If summing up management and leadership in one line is possible, I suggest this could be a start:-
 ‘This is how we do things around here’.  
From my experience and the numerous opportunities, I have worked with countless businesses over the past 23 years, some of which get many of these right, some who go part of the way and some just fail. If your business has problems in these 6 key areas, call me for help.   

TO DISCUSS YOUR MISSING ESSENTIAL STRATEGIES CALL ME DIRECT ON 07799 642272 OR ANTONIO@ANTONIOFALCO.COM 

6 Strategies Essential to ALL Business Success

THE 
PEOPLE
‘Our people are our most valuable asset’. I often wonder if that’s just about saying the right thing. After all, what does it really mean? What makes someone a valuable asset to your business? I believe you need people that can work together while having originality and being their own person. This gives your business a broader set of solutions. In my many years of experience it starts with knowing what you want and then having the skill to assess a person. As Plato wrote, you have to get to the essence of the individual. 
THE 
PRODUCT
Whatever happens, no one should ever be able say that your product or service was second rate. There are many reasons for losing business: You failed to understand the problem. You pitched your service instead of presenting a solution. You lost control of the sales cycle. You did not understand who all the influencers were. Whatever it may be, having a shoddy product or sloppy service, should never be the reason. After all, if you cannot deliver what you do, everything else is irrelevant. 
THE 
PROCESS
Your business needs  processes for everything. It sounds obvious but so many times I've met businesses who get things wrong because they don't have processes in place. With processes comes responsibility, effectiveness, efficiency and with processes comes profitability.
Whether you are manufacturing a product, designing a service or creating a specific solution, all need a process as does  sales. With processes  expanding and growing becomes easier.
THE
NUMBERS
You must know your numbers. Knowing the financial status of your business allows for intelligent decision making. Where to cut spending, where to increase spending and where to invest. Overall, are we making money? But it’s not just the accounts. What are your targets? So many businesses do not set financial targets for their business each year. What are the sales targets? Salespeople want to know, what is my sales target and how much commission will I earn? Know your numbers.
THE 
SALES
Another old cliché is ‘sales is the lifeblood of your business’. I therefore find it incredible how so many businesses leave this in the hands of the uninitiated and talentless with little or no training and no management hoping it will work out and the sales will come in. And yet in my decades of experience working with a myriad of businesses, sales is  still the biggest failing.
As a business owner make sure you know what the sales numbers are and that the focus of the business is driven by the next order.
THE MANAGEMENT
There is much written about management and leadership. For the most part it can be convuloted.  Managing people requires setting out a vision & purpose. To manage effectively you have to be clear about what your  expectations are and the rewards. Summing things up succinctly makes it’s more effective and more likely to be acted upon. If summing up management and leadership in one line is possible, I suggest this could be a start:-

 ‘This is how we do things around here’.  

From my experience and the numerous opportunities, I have worked with countless businesses over the past 23 years, some of which get many of these right, some who go part of the way and some just fail. If your business has problems in these 6 key areas, call me for help.   

TO DISCUSS YOUR MISSING ESSENTIAL STRATEGIES CALL ME DIRECT ON 07799 642272 OR ANTONIO@ANTONIOFALCO.COM 
PUTTING THE PIECES TOGETHER
  • ....Red Adair once said, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” He fought fires that no one else knew how to fight and I like to think he was successful because of his knowledge, experience and instinct..
  • ......over the past 23 years, I’ve worked with many different types of businesses. Some had small fires to put out that had a big effect on making things right, and some big fires that transformed the business. Sometimes it's difficult to ask for help. What I can tell you is that when you choose to work with me it's the knowledge, experience and instinct that has given others the confidence to do so.
  • ......many of my customers felt the same way. They felt they had all the answers and that they could put out their own fire. But they found that working with me, as their Trusted Advisor, sometimes meant seeing things from a new perspective and that the answers and skills that I brought delivered the results they wanted.
THE GREAT OIL WELL FIREFIGHTER
  • ...Red  Adair once said, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” He fought fires that no one else knew how to fight and I like to think he was successful because of his knowledge, experience and instinct.
KNOWLEDGE   EXPERIENCE   INSTINCT
  • ......over the past 23 years, I’ve worked with many different types of businesses. Some had small fires to put out that had a big effect on making things right, and some big fires that transformed the business. Sometimes it's difficult to ask for help. What I can tell you is that when you choose to work with me it's the knowledge, experience and instinct that has given others the confidence to do so.
I KNOW HOW YOU MAY BE FEELING
  • ......many of my customers felt the same way. They felt they had all the answers and that they could put out their own fire. But they found that working with me, as their Trusted Advisor, sometimes meant seeing things from a new perspective and that the answers and skills that I brought delivered the results they wanted.
PUTTING THE PIECES TOGETHER
TO DISCUSS YOUR PROBLEM CALL ME DIRECT ON 07799 642272 OR ANTONIO@ANTONIOFALCO.COM
GET YOUR FREE SALES BOOK
STOP PITCHING START SELLING
Antonio's book STOP PITCHING START SELLING is the first in a series of books by Antonio. It was written after 30-years of face to face sales experience and based on his battle in the trenches with difficult buyers almost every single day. 

His techniques and ideas will inspire you to sell more and sell harder. Success in sales come from intelligent planning not just making more phone calls. 

You can get a FREE COPY of Antonio's book. He will pay for the book, you just pay for the P&P. 

Secrets include...
  • Why benefits are a myth.
  • Learn how to ask for the order and close the sale.
  • ​Your first 4 closing techniques.
  • ​Are you selling or repping? Get to know the difference.
  • ​Why NO is as valuable as YES.
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Contact Antonio
Antonio Falco Ltd
3 Beeston Place
Belgravia
London
SW1W 0JJ
Office Phone:
0207 100 4281
Company Reg. No. 4053535 
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